This CNN Money article by Paul LaMonica addresses the recent class-action lawsuit against YouTube by members of the National Music Publishers Association. This joins Viacom’s billion dollar copyright infringement lawsuit against Google and YouTube.
Now I understand artists and songwriters concern over copyright infringement, but I think they are stuck in the old model. While many experts believe that “big media” clips on YouTube only account for a fraction of the actual videos, the fact that they host and provide vids of musical artists and sporting events causes those owners to claim foul.
My question is are they shooting themselves in the foot by trying to curb people’s enthusiasm? As with music files, is it more important to protect the artists involved by restricting ALL usage for pay that provides minimal exposure and/or return to the artist? Or, is it more beneficial to the artists to have people exposed to the music so that they actually spend more money on the music through concerts, merchandise and maybe even some music to support artists that they enjoy?
I know these are rhetorical questions, but I’d like others’ opinions on this issue. This isn’t going away and for some bloggers (like yours truly), it would take away the main purpose of the blog — to share music with others. So, give it to me straight….are we jeopardizing artists’ livelihoods by not paying to use their material or do we actually enhance revenue opportunities for artists by writing about them and exposing performances to others?
ETA: Here’s an MSNBC article on super-duper technology that will at the very least, limit, some of the vids….digital fingerprint?
Beck said the video recognition technology will allow those holding copyrights on videos to provide a digital fingerprint so that if anyone tries to share a copyrighted video, the system will shut it down within a minute or so.
I’m really tech ignorant when it comes to this, so…..How do it know? I mean, if someone tapes an HBO special on DVR, then uploads it to YouTube, will the digital fingerprint be passed from broadcast to DVR to YouTube, then gotcha? I can sort of see TV shows but this really doesn’t address alot of music vids, right? Damn, my head hurts….
ETA2: Bob Lefsetz’s take from a couple of months back.