So, I get my YouTube-Fu on this morning looking of an obscure Van Morrison performance to usher in the weekend, and I find this:
I was immediately harkened back to Artist Voices from GoFish. As far as I can tell, Taylor Hicks was the first and the last artist “in a series”. Now, while I have been critical of Taylor’s lack of inventive promotion (or just promotion, period), I thought this was a fantastic move. Evidently, YouTube did too, as they now are doing virtually the same thing with The Rolling Stones. No doubt, other artists are soon to follow. Just goes to show you what CAPITAL does for a company. While GoFish struggles through the independent landscape, YouTube is run by the Google folks. And, we all know that those guys are “doers”.
Too bad Taylor couldn’t hitch his wagon to the YouTube star, but I have to give him (or somebody) kudos for trying. Sadly, however, there were so many missed opportunities and “coulda beens” for Taylor Hicks. Point is, talk is cheap. You gotta DO it.
Very few brilliant ideas or marketing strategies ever come to fruition because they are never IMPLEMENTED. YouTube believes in “git ‘er done” and it pays HUGE dividends. Literally.
The Stones taking fan questions on YouTube will be huge and it will also assist in promoting the new Martin Scorcese flick of The Stones at the Beacon, Shine A Light, debuting today. Think The Last Waltz. Filmed in late ’06 at New York’s famed Beacon Theatre, the film gives a never-before-seen look at The Stones both on and off stage, in ways that only Scorcese can convey.
While I think that Mick Jagger and Keith Richards could possibly be the two ugliest men alive, THIS is promotion folks. On the day that the film opens, they utilize one of the best promotion tools (YouTube) to advertise their music and movie while “hooking” the fans in via interaction. Word of mouth will be crazy among Stoners.
And, Scorcese? All I can say his vision continues. If you go into the Shine A Light sight that I linked to above, they cover all the bases. Preview video to entice you, iTunes and Amazon links to buy the Soundtrack, Get A Widget to help you promote them (for free), downloadable screen savers from the very high quality IMax film, and tons more. A virtual plethora of Stones propaganda for the hard cores.
This is the dream, folks. It’s not limited, however, to The Rolling Stones and Martin Scorcese. They just happened to be smart enough to seize a good idea and actually DO it right. While I’m not a Stones fan, I may just attend this movie out of principle….to award a job well done.