For months now, I have been receiving James Taylor’s monthly newsletter. Click on the link to be directed to JT’s newsletter library. They are informative and entertaining. June’s newsletter talks about “shed” tours and the richness of the artists who are currently touring with the wily grandfather.
He also goes into detail a couple of times about affordable tickets and trying to ensure that people who want to see him/them have the opportunity to do so. It’s evident that JT’s career is more about the music than the money.
Now, this is not a new concept but admittedly, JT isn’t usually correlated with new and progressive music marketing and promotion. However, he hasn’t survived and thrived in the biz for the last 40 years simply waiting for Carole King to write him another hit.
At least JT has some vision and is adapting to the new world. While not earth-shattering, in itself, his newsletters show his desire to embrace new approaches and technologies to “kuneck” with his fans….you know, folks that have been following him for 30 to 40 years.
If an icon like James Taylor gets it, you’d think younger, supposedly “hipper” artists would too.
Added bonus: JT performing his non-conventional rendition of The Star Spangled Banner at Game 1 of the NBA Championship.