I’ve found some really great musical gems from TV Commercials lately. Either I’m watching too much TV or the creators are not your father’s Mad Men. Here’s a few of my recent favorites:
Powerful Stuff, Sean Hayes – Subaru
Love, Matt White – McDonald’s McRib
Say Hey (I Love You), Michael Franti & Speerhead – Corona
Hey Soul Sister, Train – Samsung 3D TV
Morning Sun, Shayna Zaid & The Catch – Ford Edge
So, does putting interesting and/or appealing music really sell more product? I say it doesn’t hurt and it prohibits me from turning the channel when I hear it come on…so it is certainly creating awareness for these advertisers. And in the advertising business, that is key. Plus, it gives exposure to new artists that might not ever be “discovered”.